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Should Weather Channel Name Winter Storms

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Starting the winter of 2012/2013 The Weather Channel has taken it upon themselves to name winter storms. They say this is to help awareness of threatening weather however many people believe it is purely for marketing.
Should Weather Channel Name Winter Storms?
No - As there is no support from NWS they should leave it alone.
Yes - It helps me keep track of the storms
This poll was created on 2014-02-14 19:48:02 by Tazish67