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Voice search results, especially those performed on smart speakers, are extremely competitive. Unlike mobile or desktop results, voice searches on smart speakers only return one result, so good SEO to appear first in Smart Speakers is essential . According to a Backlinko study of Google Home search ranking factors , three-quarters of voice search results ranked in the top three positions for desktop searches. This correlation suggests that optimizing your site for voice search does not require a completely new SEO strategy. It just means taking your existing site to a new level. Skymarketing offers wonderful space propelled lodgings and a powerful social scene at awe inspiring territories like dha multan. 8 SEO keys to appear first in Smart Speakers In the very near future, Smart Speakers will force websites to adapt. As, for example, when answering very specific and common questions about a business: opening time, possible reservations, etc. This is why you should adapt your site to a good mobile experience by reducing loading times. As well as using functionalities adapted to it. Here are 8 keys that will help you improve SEO to appear first in Smart Speakers: 1.- Improve the backlinks of your site

It is one of the main positioning factors for Google on both mobile phones and computers. The Ahref tool developed a way to measure these backlinks: the Domain Authority . A factor that determines the percentage of ranking a site has in search results. For example, the median domain authority for a voice search result is 76.8 for Google Home results . As you can see, it is considerably high. How can you improve your backlinks? One of the ways is to create content for other sites that link back to your site. Look for high authority domains that allow you to collaborate on their blog, for example. Remember that they must be natural links since low quality or spam links achieve just the opposite. Also bear in mind that the anchor text of these links must be optimized. You may also interested in : qnnit Another option is to hire a professional. It may seem like a no-brainer, but outsourcing backlink generation will save you a lot of time. And they sure are much better optimized. 2.- Increase the speed of the page of your website

Google announced that as of July 2018 , page speed would be a determining factor for mobile search rankings . The search results page loads much faster when the search is done by voice. The average time to the first byte of a voice search result was 0.54 seconds, which is in contrast to the world average of 2.1 seconds. The time it took for a search results page to fully load (4.6 seconds) was significantly faster than most pages (8.8 seconds). Therefore, improving speed is a basic element. Through Google PageSpeed Insights you can check the loading speed of your website, both in its computer version and in its mobile version. In addition to providing the loading speed data, it will also give you tips to improve different elements that make up your website. Like, for example, reducing the weight of the images that make up your site. 3.- Always secure your site with HTTPS It is the so-called Secure Hypertext Transfer Protocol. This protocol protects the data between a user's computer and the website they visit . Google began to use it as signs for its ranking in 2014. To the extent that it maintains that it will stop showing pages that do not have this protocol in its search results, hence its importance. HTTPS provides three layers of protection: 1. Encryption : means that while you browse a website, no one can track your actions or steal information. 2. Data integrity : data cannot be corrupted or altered during said transfer. 3. Authentication : it generates trust for the user since the site is protected against possible attacks. Migrate your page to HTTPS 70% of sites searched by voice are protected by HTTPS. That is why it is a factor to take into account in terms of SEO to appear first in Smart Speakers. Do you know how to migrate your site to HTTPS? First of all, and although it seems obvious, check the URL if you already have this protocol installed. If not, you must obtain a security certificate that offers technical support . Another option is that if your site is built on WordPress you can get a specific plugin for that purpose. If you have more than one domain, you can obtain a multidomain certificate. In the case of subdomains you can use Wildcard certificate. It uses 301 redirects to send search engines and users to the page with HTTPS. 4.- Add structured data to your website

Structured data helps search engines understand your website. Through Schema.org you can identify data from your website such as recipes, products, articles, ... This way you can find the code you need and add it later to your website. For example, if you have an address, phone number and email on your website with Schema, you can sort this information through code so that search engines distinguish that information and, thus, optimize the positioning of said site. This is key to having a good SEO to appear first in the Smart Speakers. How does structured data affect your site? Starting from a recipe website, for example, Google has guidelines that help webmasters for voice searches. Through structured data you can specify attributes of your website such as user ratings or nutritional information for a recipe. Thus, Google indicates that these attributes appear based on the user's search criteria and the structured data added to the page. Also, you can add elements as a guide so that the Google Assistant can read recipes on the main page. Or, a carousel of images in the search result highlighting characteristics of a specific recipe. Also highlight the importance of AMP (Accelerated Mobile Pages) that make loading these recipes instantaneous on mobiles. 5.- Rich Snippets, rich content of the page It is a type of HTML markup that is integrated into the source code of the page so that Google understands the information that the page in question contains. A good Rich Snippet considerably improves the positioning of your page , both at the traditional search level and when it comes to voice searching. It is a type of information that provides additional data in the SERPs. 6.- Semantic SEO and pattern recognition

What is intended through voice searches is that the user has a conversation with the machine. It recognizes user patterns from the search data. What is known as machine learning . In this way, the so-called semantic SEO is the one that refers to the analysis of words according to their context and their position. Thus, Google interprets the intention of a search and offers what it considers the most optimal results for that search . Therefore, not only keywords and related words become relevant, but also synonyms and semantic fields. Hence, figures as experts in communication or linguistics acquire special importance for an SEO strategy to appear first in Smart Speakers. 7.- Long tails and the importance of 6 W

As the searches are spoken, they are usually expressed in a more precise and concrete way. Getting to formulate queries with complete sentences and not with isolated keywords. Thus, it tends to a type of conversational query requiring a specific response from the user . These consultations are made in an interrogative way, applying the formula known as the 6 W: • Que. • Quien. • When. • Where. • Why. • How. This is not a completely new concept, since it is a very recurrent formula in the FAQ, which is something that has always worked very well in the face of traditional SEO. And it also does it in SEO to appear first in Smart Speakers. 8.- The importance of geolocation and the moment in searches

Geolocation also plays a fundamental role in positioning. Local businesses must take this feature into account because this type of search usually has a high purchase intention. Here it is of great importance to have a Google My Business tab optimized to respond to the user's needs for both traditional and voice search . This type of search is closely related to smartphones. That is why optimized websites and content become more important for a proximity query. Time is closely linked to all this, since an event, for example, can play a very important role in positioning. These are just 8 of the SEO factors to appear first in Smart Speakers. Do you need help to improve organic positioning? At Antevenio we can help you with effective SEO strategies .

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