Slippers for Christmas

As a marketing coordinator, I was tasked with developing a differentiated branding strategy for our startup. I needed to understand the landscape of branding strategy types to ensure our approach would stand out in a competitive market. This article came to the rescue with its comprehensive overview of various branding strategies, including niche, mass market, and premium branding options. The details on how to execute each strategy effectively were invaluable. I particularly appreciated the real-life brand examples provided, which gave me clear ideas on how to apply these strategies in our context.