REAL Marketing info: Men and Boys Underwear Choices
First, the basics. Male or female?
| 98% (1693) | Male | |
|---|---|---|
| 1% (32) | Female |
1725 voters have answered this question.
How old are you?
| 12% (216) | 10-13 | |
|---|---|---|
| 33% (584) | 14-16 | |
| 17% (307) | 17-20 | |
| 11% (204) | 21-25 | |
| 24% (425) | 25+ |
1736 voters have answered this question.
Which person are you?
| 2% (38) | Mom (buying for husband/children) | |
|---|---|---|
| 40% (702) | Male Adult (buying for self or children) | |
| 39% (671) | Male Child (buying for yourself) | |
| 15% (273) | Male Child (you don't buy..you just wear what is is bought for you) | |
| 2% (36) | Other Buyer of Mens/boys underwear (extended family, etc.) |
1720 voters have answered this question.
Let's move on...when you think of mens/boys underwear, which brands pop up FIRST in your mind? (check as many as you want)
| 22% (921) | Fruit of the Loom | |
|---|---|---|
| 24% (1038) | Hanes | |
| 16% (679) | Jockey | |
| 2% (123) | JC Penney | |
| 16% (692) | Calvin Klein | |
| 7% (318) | Tommy Hilfiger | |
| 9% (391) | Other |
4162 voters have answered this question.
Which type of underwear do you select/wear most often?
| 26% (464) | White Briefs | |
|---|---|---|
| 22% (384) | Fashion/colored Briefs | |
| 21% (377) | Boxers | |
| 18% (326) | Boxer-briefs | |
| 8% (141) | Thongs/g-strings | |
| 2% (44) | Other |
1736 voters have answered this question.
What do you think of the underwear industry as a whole?
| 31% (527) | Keeps up with styles/trends | |
|---|---|---|
| 9% (155) | Hasn't really changed in years | |
| 13% (234) | Doesn't need to change- it's fine | |
| 21% (362) | Should come up with new products/styles | |
| 24% (404) | Never thought about it much |
1682 voters have answered this question.
If a name brand, such as Hanes or Fruit of the Loom, came out with a new style that really changed the undies scene, (like Underoos in 1978), how likely would you be to go out and buy it, as long as the product is age-appropriate to you or the person you're buying for?
| 33% (553) | Very Likely | |
|---|---|---|
| 32% (540) | Likely | |
| 21% (350) | Wouldn't move me one way or the other | |
| 12% (208) | Not at all- I like the styles of today just fine |
1651 voters have answered this question.
Should advertising by the major underwear brands...?
| 64% (1080) | Increase | |
|---|---|---|
| 3% (59) | Decrease | |
| 31% (529) | Stay the same |
1668 voters have answered this question.
What kind of ads would you like to see? (check as many as you want)
| 19% (306) | Magazine | |
|---|---|---|
| 56% (906) | TV | |
| 4% (77) | Newspaper | |
| 5% (81) | Movie Trailers | |
| 14% (224) | Internet website |
1594 voters have answered this question.
Has the underwear industry become stigmatized? (Not well thought of)
| 45% (716) | Yes | |
|---|---|---|
| 54% (866) | No |
1582 voters have answered this question.
Would professionally done and tastefully-executed underwear ads with kids be a problem?
| 16% (267) | Yes | |
|---|---|---|
| 63% (1007) | No | |
| 20% (323) | Not Sure |
1597 voters have answered this question.
Has the mens underwear market been tapped out, or is there still some room to grow with new/better products and styles? (one answer, please)
| 11% (176) | Market is saturated- no more choices, please! | |
|---|---|---|
| 55% (850) | Always room for more innovative products and styles | |
| 11% (172) | Once people make a style choice, they stick with it for many years and don't try new things | |
| 21% (337) | People like to have different styles of underwear |
1535 voters have answered this question.
For Briefs or boxer-briefs Guys Only: Do you really use the fly?
| 35% (529) | Yes | |
|---|---|---|
| 64% (959) | No |
1488 voters have answered this question.
For Boxer Guys Only: do you really use the fly?
| 50% (504) | Yes | |
|---|---|---|
| 49% (488) | No |
992 voters have answered this question.
When doing sports, what is best to use?
| 6% (107) | Boxers | |
|---|---|---|
| 59% (989) | Briefs | |
| 21% (353) | Boxer briefs | |
| 12% (200) | Other |
1649 voters have answered this question.
Did you know that Fruit of the Loom filed for bankruptcy protection in 1999?
| 10% (169) | Yes | |
|---|---|---|
| 89% (1438) | No |
1607 voters have answered this question.
Are men/boys more open about the subject of underwear today than 20 years ago?
| 80% (1291) | Yes | |
|---|---|---|
| 19% (318) | No |
1609 voters have answered this question.
Are boxers a fad, or will they remain a strong choice for consumers?
| 35% (584) | Fad- will be less popular within 10 years | |
|---|---|---|
| 31% (515) | Here to stay strong | |
| 32% (524) | Will stay, but fade to the background |
1623 voters have answered this question.
Only for men over 25: What did you think of boxers when you were under 18? Only ONE please
| 29% (231) | Thought they were cool- I wore them | |
|---|---|---|
| 51% (403) | Thought they were for grandpa- I didn't wear them | |
| 19% (151) | Thought they were for losers or "bad kids" |
785 voters have answered this question.
Only for men over 25: What did you think of briefs when you were under 18? Only ONE please.
| 67% (509) | Wore them, liked them | |
|---|---|---|
| 9% (73) | Didn't wear them, didn't like them | |
| 14% (109) | Wore them, but was self-conscious about it | |
| 8% (64) | Didn't know there was a choice |
755 voters have answered this question.
Almost done! (I'm hoping I can gather 1000 coherent survey responses). How do you perceive Hanes? Only ONE answer, please.
| 21% (327) | low-end brand but good product | |
|---|---|---|
| 38% (589) | medium brand but good product | |
| 10% (166) | high-end brand but worth the price | |
| 11% (177) | low-end and I never buy it | |
| 16% (250) | medium brand, it's just there | |
| 2% (33) | high-end and not worth the money |
1542 voters have answered this question.
How do you perceive Fruit of the Loom? Only ONE choice please.
| 25% (384) | low-end brand but good product | |
|---|---|---|
| 33% (507) | medium brand but good product | |
| 10% (153) | high-end brand but worth the price | |
| 16% (251) | low-end and I never buy it | |
| 12% (196) | medium brand, it's just there | |
| 1% (29) | high-end and not worth the money |
1520 voters have answered this question.
How do you perceive Calvin Klein? Only ONE choice please.
| 2% (38) | low-end brand but good product | |
|---|---|---|
| 7% (109) | medium brand but good product | |
| 42% (639) | high-end brand but worth the price | |
| 2% (43) | low-end and I never buy it | |
| 4% (70) | medium brand, it's just there | |
| 40% (608) | high-end and not worth the money |
1507 voters have answered this question.
How do you perceive Jockey? Only ONE choice please.
| 5% (76) | low-end brand but good product | |
|---|---|---|
| 31% (463) | medium brand but good product | |
| 29% (434) | high-end brand but worth the price | |
| 6% (99) | low-end and I never buy it | |
| 14% (216) | medium brand, it's just there | |
| 13% (204) | high-end and not worth the money |
1492 voters have answered this question.
In the boxers vs. briefs war, who do you think is winning? Only ONE choice again, please.
| 35% (570) | Briefs | |
|---|---|---|
| 29% (472) | Boxers | |
| 35% (570) | Boxer briefs are making a strong showing |
1612 voters have answered this question.
I really appreciate the time you took to fill this out. Hopefully you took it seriously enough so your answers can help me with my marketing study. This is a REAL survey, folks!!! Thanks again.
| 83% (1220) | Enjoyed taking it | |
|---|---|---|
| 11% (173) | It took too long | |
| 4% (67) | Keep me posted, I'm sending you my email |
1460 voters have answered this question.
Are waistbands an easy way to "advertise" the brand, or do people just not pay enough attention to them?
| 66% (1027) | Great way to show off the brand | |
|---|---|---|
| 7% (123) | People don't look at them | |
| 14% (227) | I don't like to show mine | |
| 11% (176) | Waistbands are not important |
1553 voters have answered this question.
