Poll to Study the Effects of Layout-Cohesive Advertising on the User
Review the following statement as true or false: "I am more likely to click an advertisement if it fits well into the layout of the page, as opposed to one that is obtrusive or is obviously an advertisement."
| 80% (29) | True | |
|---|---|---|
| 19% (7) | False |
36 voters have answered this question.
Review the following statement as true or false: "I am more likely to click an advertisement if it is relevant to what I am searching for on a given website."
| 85% (30) | True | |
|---|---|---|
| 14% (5) | False |
35 voters have answered this question.
Review the following statement as true or false: "I am more likely to value and approve of advertisers who carefully place their online advertisements on websites where the ads will be most relevant and helpful to viewers."
| 91% (32) | True | |
|---|---|---|
| 8% (3) | False |
35 voters have answered this question.
Review the following statement as true or false: "I am more likely to disapprove and think poorly of advertisers whose advertisements are ill-suited or irrelevant for the page on which they appear."
| 88% (31) | True | |
|---|---|---|
| 11% (4) | False |
35 voters have answered this question.
Review the following statement as true or false: "I am more likely to value and approve of advertisers who carefully place their online advertisements on websites so that their ads will fit with the layout of the page."
| 75% (27) | True | |
|---|---|---|
| 25% (9) | False |
36 voters have answered this question.
Review the following statement as true or false: "I am more likely to click an advertisement if it fits well with the layout of a website."
| 77% (28) | True | |
|---|---|---|
| 22% (8) | False |
36 voters have answered this question.
The following question is to assess the demographic of this poll: Are you male or female?
| 86% (31) | Male | |
|---|---|---|
| 13% (5) | Female |
36 voters have answered this question.
The following question is to assess the demographic of this poll: I am within the age group of ___________.
| 0% (0) | 0-10 | |
|---|---|---|
| 55% (20) | 11-20 | |
| 11% (4) | 21-30 | |
| 13% (5) | 31-40 | |
| 11% (4) | 41-50 | |
| 8% (3) | 51-60 | |
| 0% (0) | 61-70 | |
| 0% (0) | 71 and above |
36 voters have answered this question.
Review the following statement: "Layout-cohesive advertising, or one that is relevant and well integrated into the website, is more profitable and attractive to users." Do you expect it to be true or false?
| 91% (32) | True | |
|---|---|---|
| 8% (3) | False |
35 voters have answered this question.
The following question is to asses the demographic of this poll: In general, I use the internet ____________.
| 0% (0) | Less than 5 times a year | |
|---|---|---|
| 0% (0) | once a month | |
| 0% (0) | once a week | |
| 11% (4) | around every other day | |
| 5% (2) | every day, usually for less than an hour | |
| 83% (30) | every day, usually for over or around an hour |
36 voters have answered this question.
Review the following statement: "If I was trying to advertise online, I would pay more for a space on a website that is relevant/specialized to my targeted audience."
| 94% (33) | True | |
|---|---|---|
| 5% (2) | False |
35 voters have answered this question.
Review the following statement: "If I was trying to advertise online, I would pay more for a space on a website that will integrate my advertisement into the website so that it fits in with the layout."
| 65% (23) | True | |
|---|---|---|
| 34% (12) | False |
35 voters have answered this question.
