Emerging Ways of Marketing in Pakistan
To entertain and relax yourself, on which medium you like to spend your most time on?
| 73% (56) | TV | |
|---|---|---|
| 3% (3) | Radio | |
| 15% (12) | Internet Via Mobile Phone | |
| 17% (13) | Mobile (SMS, Ringtones) | |
| 7% (6) | Chatting | |
| 38% (29) | Facebook, Twitter, etc | |
| 6% (5) | Newspaper magazines | |
| 42% (32) | Internet | |
| 7% (6) | Events Organized by Various Companies (Shows, Concerts,etc) | |
| 13% (10) | Other |
76 voters have answered this question.
How frequently do you get a chance to watch the TV?
| 59% (45) | Daily | |
|---|---|---|
| 6% (5) | Thrice a Week | |
| 15% (12) | Week Ends | |
| 14% (11) | Once in a Week | |
| 2% (2) | Fortnightly | |
| 1% (1) | Once in a Month | |
| 0% (0) | Never |
76 voters have answered this question.
How frequently do you get a chance to listen to the radio?
| 23% (18) | Daily | |
|---|---|---|
| 5% (4) | Thrice a Week | |
| 5% (4) | Week Ends | |
| 13% (10) | Once in a Week | |
| 6% (5) | Fortnightly | |
| 23% (18) | One in a month | |
| 22% (17) | Never |
76 voters have answered this question.
How frequently do you read Newspaper or Magazine?
| 42% (32) | Daily | |
|---|---|---|
| 7% (6) | Thrice A week | |
| 17% (13) | week ends | |
| 14% (11) | Once in a week | |
| 5% (4) | Fortnightly | |
| 6% (5) | Once in a month | |
| 6% (5) | Never |
76 voters have answered this question.
How frequently do you get a chance to see a Bill board?
| 69% (53) | Daily | |
|---|---|---|
| 9% (7) | thrice a week | |
| 1% (1) | Week ends | |
| 5% (4) | Once in a week | |
| 3% (3) | Fortnightly | |
| 3% (3) | Once in a month | |
| 6% (5) | never |
76 voters have answered this question.
How Frequently do use Internet?
| 98% (75) | Daily | |
|---|---|---|
| 0% (0) | thrice a week | |
| 1% (1) | Week ends | |
| 0% (0) | Once a week | |
| 0% (0) | Forthnightly | |
| 0% (0) | Once a month | |
| 0% (0) | never |
76 voters have answered this question.
How much time do you spend watching TV daily?
| 12% (9) | Less than 15 mins | |
|---|---|---|
| 33% (25) | 15 to 30 mins | |
| 37% (28) | 1 to 2 hours | |
| 14% (11) | 2 to 3 hours | |
| 1% (1) | 3 to 4 hours | |
| 0% (0) | 4 to 5 hours |
74 voters have answered this question.
How much time do you spend listening to radio daily?
| 68% (48) | Less than 15 mins | |
|---|---|---|
| 30% (21) | 15 to 30 mins | |
| 1% (1) | 1 to 2 hours | |
| 0% (0) | 2 to 3 hours | |
| 0% (0) | 3 to 4 hours | |
| 0% (0) | 4 to 5 hours |
70 voters have answered this question.
How much time do you spend reading Newspaper/Magazine?
| 41% (30) | Less than 15 mins | |
|---|---|---|
| 53% (39) | 15 to 30 mins | |
| 4% (3) | 1 to 2 hours | |
| 1% (1) | 2 to 3 hours | |
| 0% (0) | 3 to 4 hours | |
| 0% (0) | 4 to 5 hours |
73 voters have answered this question.
How much time do you spend on internet?
| 1% (1) | Less than 15 mins | |
|---|---|---|
| 15% (12) | 15 to 30 mins | |
| 39% (30) | 2 to 3 hours | |
| 10% (8) | 3 to 4 hours | |
| 32% (25) | 4 to 5 hours |
76 voters have answered this question.
How much time do you spend on Mobile phone?
| 28% (21) | Less than 15 mins | |
|---|---|---|
| 37% (28) | 15 to 30 mins | |
| 20% (15) | 2 to 3 hours | |
| 5% (4) | 3 to 4 hours | |
| 9% (7) | 4 to 5 hours |
75 voters have answered this question.
List down any ads/offerings that you can recall from TV, Radio, Newspaper, Internet, Bill Board and SMS. (Please write one for each media atleast)
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76 voters have answered this question.
How would you classify the commercial breaks on TV/Radio and other media/
| 6% (5) | Useless | |
|---|---|---|
| 11% (9) | I just hate them | |
| 21% (16) | Informative | |
| 60% (46) | They are OK, but too long |
76 voters have answered this question.
Have you ever got exposed to any of the marketing activities mentioned below? Select all that apply.
| 51% (39) | Sampling (Sales persons giving samples such as sachets or pet bottles etc. at kiosks in front of stores and malls etc. for e.g. Tea, Juices, and Creams etc.) | |
|---|---|---|
| 31% (24) | Trials (Sales persons giving trials at kiosks in front of stores and malls for e.g. Tea, Juices, and Creams etc.) | |
| 15% (12) | Road Shows | |
| 44% (34) | Floats (Ads displayed on vans) | |
| 42% (32) | Mall activations | |
| 67% (51) | Exhibtions (e.g. EXPO, GITEX) | |
| 32% (25) | Events Organized by various companies | |
| 10% (8) | other |
76 voters have answered this question.
Do you like to attend and experience any such marketing activities?
| 32% (25) | Yes | |
|---|---|---|
| 19% (15) | No | |
| 34% (26) | Sometimes | |
| 9% (7) | To get info about products being offered | |
| 3% (3) | Window Shopping |
76 voters have answered this question.
Name any such activity you attended and liked the most?
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32 voters have answered this question.
Do you ever receive any information about the products/services through your mobile phones, in any of the following ways?
| 94% (72) | SMS | |
|---|---|---|
| 0% (0) | MMS | |
| 10% (8) | branded content (Wallpaper, ringtones, etc) | |
| 7% (6) | Computerized phone call |
76 voters have answered this question.
Do you think SMS/Email advertising is good way to interact with you?
| 31% (24) | Yes | |
|---|---|---|
| 27% (21) | No | |
| 22% (17) | Sometimes | |
| 18% (14) | Only when i have subscribed for such services |
76 voters have answered this question.
For what kinds of products do you receive such Ads (SMSs) mostly? Select all that apply
| 20% (13) | FMCG Products | |
|---|---|---|
| 40% (25) | Real Estate | |
| 6% (4) | Malls | |
| 37% (23) | restaurants and fastfoods | |
| 38% (24) | Apparels and Designer wear | |
| 16% (10) | parlors and saloons | |
| 54% (34) | banks and financial institutes |
62 voters have answered this question.
What will be your preferred way of interacting with any company, when you want additional information about its product/service?
| 32% (25) | Via telephone | |
|---|---|---|
| 38% (29) | Via email | |
| 2% (2) | Via SMS | |
| 26% (20) | Via Visiting the outlet |
76 voters have answered this question.
Have you ever responded via SMS to get more information about the product?
| 9% (7) | Yes | |
|---|---|---|
| 81% (62) | No | |
| 9% (7) | Sometimes | |
| 0% (0) | Many a times |
76 voters have answered this question.
What is your primary reason for using Internet?
| 63% (48) | to search for something | |
|---|---|---|
| 89% (68) | Check emails | |
| 36% (28) | Online Chat | |
| 76% (58) | For Work | |
| 57% (44) | For entertainment/Socializing | |
| 14% (11) | Other |
76 voters have answered this question.
Have you ever noticed ads being displayed on the following, select all that apply.
| 67% (51) | MSN Messenger | |
|---|---|---|
| 46% (35) | Yahoo Messenger | |
| 77% (59) | ||
| 22% (17) | Orkut | |
| 5% (4) | ||
| 3% (3) | My Space | |
| 13% (10) | I have Never noticed any ads |
76 voters have answered this question.
Did you ever click on any promotions or ads on the internet to get further information?
| 22% (17) | Yes | |
|---|---|---|
| 35% (27) | No | |
| 39% (30) | Some times | |
| 2% (2) | many times |
76 voters have answered this question.
Do you join communities/groups/blogs that discuss about products/brands on the internet?
| 30% (23) | Yes | |
|---|---|---|
| 69% (53) | No |
76 voters have answered this question.
Name any such community you are a member of
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19 voters have answered this question.
What is the nature of such blogs, groups & communities mostly?
| 22% (11) | New Openings | |
|---|---|---|
| 38% (19) | Features of a brand/product | |
| 16% (8) | Discount offers | |
| 18% (9) | Promotional activities | |
| 6% (3) | Negative promotions |
50 voters have answered this question.
Did you ever download or view any wallpaper, ring tone, jingle or game from the internet offered by any company or brand?
| 21% (16) | Yes | |
|---|---|---|
| 67% (51) | No | |
| 3% (3) | I often download such stuff | |
| 7% (6) | sometimes |
76 voters have answered this question.
Name any such Ad which you have seen/listened/read on TV/Radio/Newspaper/Magazine/Billboard that asked you to call to any number or sms to any number?
No graph available for this question
75 voters have answered this question.
This poll was created on 2009-11-16 08:19:43
by khurramis
