Tropicana's market penetration and integrated marketing strategy
Do you consider Maaza or Slice , or Frooti ( Anyone of them for that matter )to be a part of the Fruit Juice category, and providing atleast some portion of the benefits of that of a fruit juice??
| 0% (0) | Yes | |
|---|---|---|
| 100% (2) | No |
2 voters have answered this question.
How frequently do you drink fruit juice??
| 0% (0) | Never | |
|---|---|---|
| 0% (0) | Rarely/Only when I am offered | |
| 50% (1) | sometimes ( 2 - 5 times a month) | |
| 0% (0) | On a pretty regular basis ( 2-5 times a week) | |
| 50% (1) | Once Everyday | |
| 0% (0) | More than once every single day!!! |
2 voters have answered this question.
What is your usual point of purchase when it comes to fruit juice
| 100% (2) | Road Side fruit Juice Shops or Parlours/Mobile Fruit Juice Shops | |
|---|---|---|
| 0% (0) | Local Grocery Stores | |
| 0% (0) | Super Markets/ Departmental Stores | |
| 0% (0) | Resturants/Coffee Bars/ Liqour Bars/ Clubs etc |
2 voters have answered this question.
What is your usual point of purchase when it comes to fruit juice
| 100% (2) | Road Side fruit Juice Shops or Parlours/Mobile Fruit Juice Shops | |
|---|---|---|
| 0% (0) | Local Grocery Stores | |
| 0% (0) | Super Markets/ Departmental Stores | |
| 0% (0) | Resturants/Coffee Bars/ Liqour Bars/ Clubs etc |
2 voters have answered this question.
Do you prefer fruit juices over carbonated drinks/Soft Drinks??
| 100% (2) | Yes | |
|---|---|---|
| 0% (0) | No |
2 voters have answered this question.
Do you prefer fruit juices over Tea & Coffee??
| 50% (1) | Yes | |
|---|---|---|
| 50% (1) | No |
2 voters have answered this question.
If you Prefer Fruit Juices over Carbonated Drinks/Soft Drinks,Please Specify the reason..
| 50% (1) | Health Consiousness | |
|---|---|---|
| 0% (0) | Taste | |
| 50% (1) | Nutrient Value | |
| 0% (0) | Anything else ( Pls Specify) |
2 voters have answered this question.
What may be one reason which might still holding you back from purchasing a packed fruit juice??
| 50% (1) | Price | |
|---|---|---|
| 50% (1) | preference of the road side fruit juice vendors, for better value for money | |
| 50% (1) | preference of the road side fruit juice vendors, for conviction of freshness and zero - manipulation | |
| 50% (1) | Taste | |
| 0% (0) | Inclusion of additives in Fruit Juices | |
| 0% (0) | Non Availability in an area of Proximity | |
| 0% (0) | Anything Else..Pls Specify |
2 voters have answered this question.
Are you aware that the popular versions of packed fruit juices, namely "Tropicana" or "Real" available in the market doesnot entirely consist of 100 % fruit juice, and contains additives like Sugar and Carbonated components??( They comprise of around 85 % fruit juices or nectar)
| 100% (2) | Yes | |
|---|---|---|
| 0% (0) | No |
2 voters have answered this question.
Would you be more induced to buy a 100 % natural fruit juice ( for eg Tropicana Gold) to the regular fruit juices, even though they may be priced relatively higher??
| 50% (1) | Yes | |
|---|---|---|
| 50% (1) | No |
2 voters have answered this question.
Talking about packed fruit juice, which brand do you prefer??
| 0% (0) | Real | |
|---|---|---|
| 100% (2) | Tropicana | |
| 0% (0) | Godrej's X | |
| 0% (0) | Anything Else ( Pls Specify) |
2 voters have answered this question.
What Size of Fruit Juice do you normally Purchase
| 50% (1) | 200 ml | |
|---|---|---|
| 0% (0) | 500 ml | |
| 50% (1) | 1 l |
2 voters have answered this question.
What would induce you to purchase packed fruit juices further??
| 100% (2) | Competitive Pricing | |
|---|---|---|
| 0% (0) | New Flavours | |
| 0% (0) | A date with Katrina - Okhey Am kiddin - Disregard this option - Am bugged of preparing this sleep inducing questionnaire | |
| 0% (0) | Anything else ( Keep your kinky ideas to yourself ..am asking for genuine marketing ideas ;-)) |
2 voters have answered this question.
This poll was created on 2009-12-01 17:00:03
by Bhaskar Parashar
