Cereal Questionnaire (for 12-18 year-olds)
Do you have breakfast? (IF THE ANSWER IS NO TO THIS QUESTION DO NOT CONTINUE)
| 53% (131) | Yes, always | |
|---|---|---|
| 5% (14) | No, never | |
| 17% (43) | Sometimes (on average 3-4 days a week) | |
| 12% (30) | Usually, but if I'm in a rush... (on average 5-6 day a week) | |
| 10% (26) | Not really, but if I'm a bit peckish... (on average 1-2 days a week) |
244 voters have answered this question.
If you eat breakfast, do you eat cereal? (IF THE ANSWER IS NO PLEASE DON'T CONTINUE)
| 46% (113) | Yes | |
|---|---|---|
| 8% (21) | No | |
| 45% (110) | Sometimes |
244 voters have answered this question.
If you eat cereal, what cereal (s) do you eat?
| 29% (73) | Cornflakes | |
|---|---|---|
| 9% (22) | Sugar Puffs | |
| 21% (52) | Frosties | |
| 25% (63) | Weetabix | |
| 11% (28) | Special K | |
| 29% (72) | Rice Krispies | |
| 14% (36) | Shreddies | |
| 56% (137) | Other (if so please say) |
244 voters have answered this question.
Why do you eat this cereal?
No graph available for this question
244 voters have answered this question.
If you can't find the cereal available in the shops, would you/ask your parents to go to a different shop?
| 42% (103) | Yes | |
|---|---|---|
| 57% (141) | No |
244 voters have answered this question.
Do you like themed cereals? (for example Rice Krispies are themed around Snap, Crackle and Pop)
| 50% (123) | Yes (if so which ones) | |
|---|---|---|
| 49% (121) | No (if so why?) |
244 voters have answered this question.
Do you like them because they're themed?
| 11% (28) | Yes | |
|---|---|---|
| 43% (106) | No | |
| 45% (110) | That, and they taste good... |
244 voters have answered this question.
On a scale of one to 5, what do you think of the cereals available on the market?
| 8% (20) | 1 (I don't eat cereals, they're that bad) | |
|---|---|---|
| 17% (42) | 2 (I only like a few) | |
| 27% (68) | 3 (They're mostly alright) | |
| 36% (89) | 4 (Yeah, there's a good choice, satisfied) | |
| 10% (25) | 5 (Definitely, they're amazing, I love them all) |
244 voters have answered this question.
Do you think you're too old for themed cereals?
| 37% (92) | Yes, they suck... Far too babyish... | |
|---|---|---|
| 62% (152) | No, I still love them... |
244 voters have answered this question.
Do you think teenagers are represented in the cereal market?
No graph available for this question
244 voters have answered this question.
Would you buy a cereal specifically aimed at teenagers?
| 21% (52) | Yes | |
|---|---|---|
| 17% (42) | No | |
| 61% (150) | Can't tell, depends on what I think of the finished product |
244 voters have answered this question.
What sort of free gifts would you like to be included?
| 19% (44) | Collectibles (of some sort) | |
|---|---|---|
| 9% (22) | Pin badges | |
| 13% (30) | Toys | |
| 38% (86) | Other (please say) | |
| 18% (41) | No free gifts |
223 voters have answered this question.
On a scale of 1-10, how healthy would you say your lifestyle is? - 1 being not remotely: 10 extremely?
| 11% (27) | 1 | |
|---|---|---|
| 0% (2) | 2 | |
| 5% (13) | 3 | |
| 7% (18) | 4 | |
| 10% (26) | 5 | |
| 13% (34) | 6 | |
| 15% (38) | 7 | |
| 20% (49) | 8 | |
| 7% (18) | 9 | |
| 7% (19) | 10 |
244 voters have answered this question.
Do you think being healthy is an important factor in your life?
| 75% (185) | Yes | |
|---|---|---|
| 24% (59) | No |
244 voters have answered this question.
Is healthiness a major factor in your diet?
| 52% (128) | Yes | |
|---|---|---|
| 47% (116) | No |
244 voters have answered this question.
Would you buy a cereal purely because it's recommended by health experts?
| 23% (58) | Yes | |
|---|---|---|
| 76% (186) | No |
244 voters have answered this question.
Overall, what is the most important factor in what cereal you'd buy?
| 49% (120) | The cereal itself | |
|---|---|---|
| 4% (12) | What's on the box | |
| 11% (28) | Price | |
| 7% (18) | Promotions (eg. free gifts) | |
| 9% (22) | Health benefits | |
| 18% (44) | I don't have a choice. My parents buy it, and I have to eat it... |
244 voters have answered this question.
