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REAL Marketing info: Men and Boys Underwear Choices

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I'm a marketing student, putting together a plan as a homework project. Please, serious responses only, as I'm going to present it to our class when finished. This is just the survey part, and it saves me from standing in front of Walmart asking people about their underwear choices!!
First, the basics. Male or female?
Male
Female
How old are you?
10-13
14-16
17-20
21-25
25+
Which person are you?
Mom (buying for husband/children)
Male Adult (buying for self or children)
Male Child (buying for yourself)
Male Child (you don't buy..you just wear what is is bought for you)
Other Buyer of Mens/boys underwear (extended family, etc.)
Let's move on...when you think of mens/boys underwear, which brands pop up FIRST in your mind? (check as many as you want)
Fruit of the Loom
Hanes
Jockey
JC Penney
Calvin Klein
Tommy Hilfiger
Other
Which type of underwear do you select/wear most often?
White Briefs
Fashion/colored Briefs
Boxers
Boxer-briefs
Thongs/g-strings
Other
What do you think of the underwear industry as a whole?
Keeps up with styles/trends
Hasn't really changed in years
Doesn't need to change- it's fine
Should come up with new products/styles
Never thought about it much
If a name brand, such as Hanes or Fruit of the Loom, came out with a new style that really changed the undies scene, (like Underoos in 1978), how likely would you be to go out and buy it, as long as the product is age-appropriate to you or the person you're buying for?
Very Likely
Likely
Wouldn't move me one way or the other
Not at all- I like the styles of today just fine
Should advertising by the major underwear brands...?
Increase
Decrease
Stay the same
What kind of ads would you like to see? (check as many as you want)
Magazine
TV
Newspaper
Movie Trailers
Internet website
Has the underwear industry become stigmatized? (Not well thought of)
Yes
No
Would professionally done and tastefully-executed underwear ads with kids be a problem?
Yes
No
Not Sure
Has the mens underwear market been tapped out, or is there still some room to grow with new/better products and styles? (one answer, please)
Market is saturated- no more choices, please!
Always room for more innovative products and styles
Once people make a style choice, they stick with it for many years and don't try new things
People like to have different styles of underwear
For Briefs or boxer-briefs Guys Only: Do you really use the fly?
Yes
No
For Boxer Guys Only: do you really use the fly?
Yes
No
When doing sports, what is best to use?
Boxers
Briefs
Boxer briefs
Other
Did you know that Fruit of the Loom filed for bankruptcy protection in 1999?
Yes
No
Are men/boys more open about the subject of underwear today than 20 years ago?
Yes
No
Are boxers a fad, or will they remain a strong choice for consumers?
Fad- will be less popular within 10 years
Here to stay strong
Will stay, but fade to the background
Only for men over 25: What did you think of boxers when you were under 18? Only ONE please
Thought they were cool- I wore them
Thought they were for grandpa- I didn't wear them
Thought they were for losers or "bad kids"
Only for men over 25: What did you think of briefs when you were under 18? Only ONE please.
Wore them, liked them
Didn't wear them, didn't like them
Wore them, but was self-conscious about it
Didn't know there was a choice
Almost done! (I'm hoping I can gather 1000 coherent survey responses). How do you perceive Hanes? Only ONE answer, please.
low-end brand but good product
medium brand but good product
high-end brand but worth the price
low-end and I never buy it
medium brand, it's just there
high-end and not worth the money
How do you perceive Fruit of the Loom? Only ONE choice please.
low-end brand but good product
medium brand but good product
high-end brand but worth the price
low-end and I never buy it
medium brand, it's just there
high-end and not worth the money
How do you perceive Calvin Klein? Only ONE choice please.
low-end brand but good product
medium brand but good product
high-end brand but worth the price
low-end and I never buy it
medium brand, it's just there
high-end and not worth the money
How do you perceive Jockey? Only ONE choice please.
low-end brand but good product
medium brand but good product
high-end brand but worth the price
low-end and I never buy it
medium brand, it's just there
high-end and not worth the money
In the boxers vs. briefs war, who do you think is winning? Only ONE choice again, please.
Briefs
Boxers
Boxer briefs are making a strong showing
I really appreciate the time you took to fill this out. Hopefully you took it seriously enough so your answers can help me with my marketing study. This is a REAL survey, folks!!! Thanks again.
Enjoyed taking it
It took too long
Keep me posted, I'm sending you my email
Are waistbands an easy way to "advertise" the brand, or do people just not pay enough attention to them?
Great way to show off the brand
People don't look at them
I don't like to show mine
Waistbands are not important
This poll was created on 2003-07-17 22:57:13 by AXP