REAL Marketing info: Men and Boys Underwear Choices
First, the basics. Male or female?
| 99% (1194) | Male | |
|---|---|---|
| 0% (8) | Female |
1202 voters have answered this question.
How old are you?
| 14% (178) | 10-13 | |
|---|---|---|
| 25% (307) | 14-16 | |
| 17% (216) | 17-20 | |
| 13% (160) | 21-25 | |
| 28% (343) | 25+ |
1204 voters have answered this question.
Which person are you?
| 0% (9) | Mom (buying for husband/children) | |
|---|---|---|
| 47% (579) | Male Adult (buying for self or children) | |
| 34% (420) | Male Child (buying for yourself) | |
| 15% (185) | Male Child (you don't buy..you just wear what is is bought for you) | |
| 1% (15) | Other Buyer of Mens/boys underwear (extended family, etc.) |
1208 voters have answered this question.
Let's move on...when you think of mens/boys underwear, which brands pop up FIRST in your mind? (check as many as you want)
| 46% (568) | Fruit of the Loom | |
|---|---|---|
| 54% (654) | Hanes | |
| 36% (438) | Jockey | |
| 5% (65) | JC Penney | |
| 47% (580) | Calvin Klein | |
| 11% (138) | Tommy Hilfiger | |
| 27% (329) | Other |
1209 voters have answered this question.
Which type of underwear do you select/wear most often?
| 21% (259) | White Briefs | |
|---|---|---|
| 24% (300) | Fashion/colored Briefs | |
| 15% (182) | Boxers | |
| 29% (354) | Boxer-briefs | |
| 7% (87) | Thongs/g-strings | |
| 2% (26) | Other |
1208 voters have answered this question.
What do you think of the underwear industry as a whole?
| 34% (407) | Keeps up with styles/trends | |
|---|---|---|
| 9% (111) | Hasn't really changed in years | |
| 12% (146) | Doesn't need to change- it's fine | |
| 19% (236) | Should come up with new products/styles | |
| 24% (292) | Never thought about it much |
1192 voters have answered this question.
If a name brand, such as Hanes or Fruit of the Loom, came out with a new style that really changed the undies scene, (like Underoos in 1978), how likely would you be to go out and buy it, as long as the product is age-appropriate to you or the person you're buying for?
| 28% (341) | Very Likely | |
|---|---|---|
| 35% (424) | Likely | |
| 21% (254) | Wouldn't move me one way or the other | |
| 14% (172) | Not at all- I like the styles of today just fine |
1191 voters have answered this question.
Should advertising by the major underwear brands...?
| 63% (748) | Increase | |
|---|---|---|
| 3% (43) | Decrease | |
| 33% (392) | Stay the same |
1183 voters have answered this question.
What kind of ads would you like to see? (check as many as you want)
| 17% (197) | Magazine | |
|---|---|---|
| 56% (641) | TV | |
| 4% (48) | Newspaper | |
| 2% (30) | Movie Trailers | |
| 19% (225) | Internet website |
1141 voters have answered this question.
Has the underwear industry become stigmatized? (Not well thought of)
| 38% (436) | Yes | |
|---|---|---|
| 61% (701) | No |
1137 voters have answered this question.
Would professionally done and tastefully-executed underwear ads with kids be a problem?
| 21% (241) | Yes | |
|---|---|---|
| 52% (602) | No | |
| 26% (301) | Not Sure |
1144 voters have answered this question.
Has the mens underwear market been tapped out, or is there still some room to grow with new/better products and styles? (one answer, please)
| 10% (114) | Market is saturated- no more choices, please! | |
|---|---|---|
| 59% (663) | Always room for more innovative products and styles | |
| 8% (100) | Once people make a style choice, they stick with it for many years and don't try new things | |
| 21% (239) | People like to have different styles of underwear |
1116 voters have answered this question.
For Briefs or boxer-briefs Guys Only: Do you really use the fly?
| 32% (360) | Yes | |
|---|---|---|
| 67% (735) | No |
1095 voters have answered this question.
For Boxer Guys Only: do you really use the fly?
| 48% (340) | Yes | |
|---|---|---|
| 51% (364) | No |
704 voters have answered this question.
When doing sports, what is best to use?
| 5% (68) | Boxers | |
|---|---|---|
| 57% (665) | Briefs | |
| 23% (274) | Boxer briefs | |
| 13% (156) | Other |
1163 voters have answered this question.
Did you know that Fruit of the Loom filed for bankruptcy protection in 1999?
| 7% (83) | Yes | |
|---|---|---|
| 92% (1049) | No |
1132 voters have answered this question.
Are men/boys more open about the subject of underwear today than 20 years ago?
| 75% (861) | Yes | |
|---|---|---|
| 24% (283) | No |
1144 voters have answered this question.
Are boxers a fad, or will they remain a strong choice for consumers?
| 34% (400) | Fad- will be less popular within 10 years | |
|---|---|---|
| 29% (334) | Here to stay strong | |
| 35% (410) | Will stay, but fade to the background |
1144 voters have answered this question.
Only for men over 25: What did you think of boxers when you were under 18? Only ONE please
| 36% (209) | Thought they were cool- I wore them | |
|---|---|---|
| 44% (258) | Thought they were for grandpa- I didn't wear them | |
| 19% (112) | Thought they were for losers or "bad kids" |
579 voters have answered this question.
Only for men over 25: What did you think of briefs when you were under 18? Only ONE please.
| 60% (340) | Wore them, liked them | |
|---|---|---|
| 12% (72) | Didn't wear them, didn't like them | |
| 18% (105) | Wore them, but was self-conscious about it | |
| 8% (47) | Didn't know there was a choice |
564 voters have answered this question.
Almost done! (I'm hoping I can gather 1000 coherent survey responses). How do you perceive Hanes? Only ONE answer, please.
| 21% (240) | low-end brand but good product | |
|---|---|---|
| 36% (407) | medium brand but good product | |
| 9% (106) | high-end brand but worth the price | |
| 13% (144) | low-end and I never buy it | |
| 17% (188) | medium brand, it's just there | |
| 1% (19) | high-end and not worth the money |
1104 voters have answered this question.
How do you perceive Fruit of the Loom? Only ONE choice please.
| 27% (305) | low-end brand but good product | |
|---|---|---|
| 29% (326) | medium brand but good product | |
| 8% (97) | high-end brand but worth the price | |
| 18% (205) | low-end and I never buy it | |
| 13% (148) | medium brand, it's just there | |
| 1% (18) | high-end and not worth the money |
1099 voters have answered this question.
How do you perceive Calvin Klein? Only ONE choice please.
| 2% (27) | low-end brand but good product | |
|---|---|---|
| 11% (127) | medium brand but good product | |
| 46% (517) | high-end brand but worth the price | |
| 2% (30) | low-end and I never buy it | |
| 5% (56) | medium brand, it's just there | |
| 31% (351) | high-end and not worth the money |
1108 voters have answered this question.
How do you perceive Jockey? Only ONE choice please.
| 4% (54) | low-end brand but good product | |
|---|---|---|
| 32% (349) | medium brand but good product | |
| 27% (295) | high-end brand but worth the price | |
| 7% (78) | low-end and I never buy it | |
| 16% (173) | medium brand, it's just there | |
| 12% (132) | high-end and not worth the money |
1081 voters have answered this question.
In the boxers vs. briefs war, who do you think is winning? Only ONE choice again, please.
| 33% (384) | Briefs | |
|---|---|---|
| 17% (203) | Boxers | |
| 48% (555) | Boxer briefs are making a strong showing |
1142 voters have answered this question.
I really appreciate the time you took to fill this out. Hopefully you took it seriously enough so your answers can help me with my marketing study. This is a REAL survey, folks!!! Thanks again.
| 82% (889) | Enjoyed taking it | |
|---|---|---|
| 13% (141) | It took too long | |
| 4% (50) | Keep me posted, I'm sending you my email |
1080 voters have answered this question.
Are waistbands an easy way to "advertise" the brand, or do people just not pay enough attention to them?
| 65% (732) | Great way to show off the brand | |
|---|---|---|
| 9% (106) | People don't look at them | |
| 15% (171) | I don't like to show mine | |
| 9% (106) | Waistbands are not important |
1115 voters have answered this question.
